GORJS is the world’s first beauty decentralized autonomous organization (“DAO”) focused on fostering the development of the 3D artist community and its evolving approach to makeup in the metaverse. Developed by the NYX Professional Makeup brand of L’Oreal USA, Inc., and deployed on the Ethereum blockchain, GORJS will help to redefine what beauty will be in the metaverse and lead the cultural conversation as it relates to the values of diversity, inclusivity, and accessibility.
GORJS serves to develop a decentralized incubator for the next generation of digital creators. As a DAO, GORJS fosters the idea that creative expression should not be limited to a select group of stakeholders, establishing a digital foundation for global creators and artists. GORJS promotes growth & innovation within the community, increased aptitude in digital makeup, and success in creative endeavors.