# About GORJS is the world’s first beauty decentralized autonomous organization (“DAO”) focused on fostering the development of the 3D artist community and its evolving approach to makeup in the metaverse. Developed by the NYX Professional Makeup brand of L’Oreal USA, Inc., and deployed on the Ethereum blockchain, GORJS will help to redefine what beauty will be in the metaverse and lead the cultural conversation as it relates to the values of diversity, inclusivity, and accessibility. ## Vision & Mission GORJS serves to develop a decentralized incubator for the next generation of digital creators. As a DAO, GORJS fosters the idea that creative expression should not be limited to a select group of stakeholders, establishing a digital foundation for global creators and artists. GORJS promotes growth & innovation within the community, increased aptitude in digital makeup, and success in creative endeavors. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://gorjs-dao.gitbook.io/nyx-gorjs-dao/about.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.